For any organisation, attending an exhibition needs careful planning and a clear set of objectives – the difference between success and failure. At Austin Audio Visual we provide cost effective solutions to attending both small and large exhibitions.
Our expert advice and guidance can make the difference between failure and success.
Below are just a few of the considerations to take into account to ensure your attendance has maximum impact:
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Set objectives |
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Select event. If it's cheap to attend ask why? |
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Establish your budget based on potential return. |
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Break down objectives to allow for ongoing evaluation |
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Appoint an Event Controller |
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Decide on stand/space. Research shows that a 12m long x 1m deep stand attracts 70% more business than 4m x 3m |
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Set a time schedule |
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Brief the contractors |
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Confirm details |
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Deal with handbook immediately |
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Book accommodation and transport |
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Confirm catering |
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Arrange staffing for stand |
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Hold a training session/briefing for staff |
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Advise organisers of all activities |
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Liaise with all parties involved |
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Check insurance is adequate |
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Pre-build the stand and see it personally - don't assume |
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Reaffirm objectives to all involved |
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Agree staffing rota |
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Send out press invites/ press releases |
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Be on the stand for the build-up |
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Plan the de-rig |
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When all is done, de-brief |
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Lastly, chase every "lead" you have. In a survey 70% of leads generated by exhibitions were not followed up! |
